Influencer marketing in China, top Feed

Influencer marketing in China is a huge and growing industry, with the top Feed platform boasting more than 800 million monthly active users. And it’s not just big brands that are getting involved – more and more small businesses are seeing the value in partnering with influencers to reach new audiences. But what exactly is influencer marketing, and how does it work in China? In this blog post, we’ll take a look at the basics of influencer marketing and some of the top platforms and influencers in China.

What is influencer marketing?

Influencer marketing is a form of marketing in which individuals with a large social media following are paid to promote products or services. These influencers typically have a loyal following who trust their recommendations, making them an effective way to reach new customers.

In China, influencer marketing is especially popular on WeChat, a messaging app with over 1 billion users. WeChat allows businesses to set up official accounts where they can post articles, videos, and other content. Many businesses also use WeChat to run influencer marketing campaigns, partnering with popular users to promote their products or services.

Influencer marketing can be an effective way to reach Chinese consumers, especially those in smaller cities and towns who may not be exposed to traditional forms of advertising. However, it is important to partner with influencers who have a genuine interest in your product or service, as well as a relevant and engaged audience. Otherwise, your campaign may come across as inauthentic and fail to resonate with potential customers.

What is the top Feed?

The top Feed is the most popular and influential WeChat public account in China. It is operated by Tencent, the company behind WeChat, and has over 50 million followers.

The top Feed features a mix of content from official sources, such as government agencies and state-run media, as well as unofficial sources, such as independent news outlets and bloggers. The account is updated frequently throughout the day, with new content appearing at the top of the feed.

The top Feed is an important source of information for many Chinese internet users, as it provides a window into what is happening in the country. For marketers, the top Feed is a valuable tool for reaching out to potential customers and building brand awareness.

How does influencer marketing work in China?

As the world’s largest social media market, China presents unique opportunities – and challenges – for influencer marketing. With over 800 million active WeChat users and nearly 700 million active Weibo users, Chinese social media platforms are a powerful way to reach consumers.

But influencer marketing in China is not the same as influencer marketing in other countries. Chinese consumers are more likely to be influenced by someone they perceive as an expert or thought leader, rather than by a celebrity with a large following. And while influencer marketing campaigns in Western countries often focus on a single platform, in China it’s necessary to have a presence on multiple platforms to reach your target audience.

To be successful at influencer marketing in China, you need to understand how the Chinese social media landscape differs from other countries, and how to identify and work with relevant influencers. In this article, we’ll give you an overview of the Chinese social media landscape and share some tips on how to run successful influencer marketing campaigns in China.

Who are some of China’s top influencers?

In China, some of the top influencers are celebrities, opinion leaders, and key opinion formers. They have a lot of sway over public opinion and can influence the decisions of others. However, their ability to do so is not always positive.

As Western companies have become more involved in Chinese social media, they have begun to use influencer marketing as a way to reach out to potential customers. This has led to some controversy, as many believe that these companies are exploiting the fact that many Chinese people follow celebrities and other influential figures blindly.

Critics say that this type of marketing preys on the fact that Chinese consumers often put too much trust in celebrities and other public figures. They worry that this could lead to dangerous situations where people make buying decisions based on the recommendations of someone who may not have their best interests at heart.

Some argue that this type of marketing is no different from any other form of advertising and that it is up to the individual to decide whether or not they want to follow the recommendations of an influencer. Others believe that it is irresponsible for companies to target vulnerable consumers in this way.

What do you think? Is influencer marketing in China ethical? Should Western companies be allowed to continue doing it?

What are some of the benefits of influencer marketing in China?

There are several benefits to influencer marketing in China. One of the main benefits is that it can help promote your brand or product to a larger audience. Influencers have a large following on social media, and by partnering with them, you can reach out to their followers and promote your brand or product.

Another benefit of influencer marketing in China is that it can help build trust between you and your target audience. When people see that an influencer is promoting your brand or product, they will be more likely to trust your company. This is because they know that the influencer would not promote something unless they thought it was good.

Finally, influencer marketing in China can also help increase sales. When people see an influencer promoting your product, they may be more likely to buy it. This is because they will see that the product has been endorsed by someone they trust and respect.


Influencer marketing has become increasingly popular in China, with many brands using social media personalities to promote their products and services. Feed is one of the leading platforms for influencer marketing in China, connecting brands with influencers who have a large following on social media. If you’re looking to get involved in influencer marketing in China, then Feed is definitely worth checking out.


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